The ‘Tianji Vintry’ service is an intriguing project of Xiamen Airlines dedicated to providing passengers with high-quality wine and spirits services on the plane. With the brand concept of exquisite first class, delicate in business class, beautiful in economy, and serve with care, it creates three-cabin differentiated services. Professional and elegant "Tianji Sommeliers" serve passengers with a variety of fine wines selected by Xiamen Airlines from around the world on the plane, paired with Xiamen Airlines refined in-flight cuisine, creating a feast for the taste buds during the long journey, and providing passengers with valuable and wonderful on-board experience.

‘Tianji Vintry" carries out in-depth thinking, upgrading and innovation from the aspects of scene design, wine supply and service personnel training, starting from the two main lines of service experience design and service product development, with excellent cabin environment and professional communication skills for flight attendants. Connect and build seven immersive service experiences of ‘vision, sound, smell, taste, touch, spiritual feeling and value experience beyond expectations". In terms of innovative products, it combines Fujian tea culture to provide passengers with a "refined and meticulous" service experience and create a light, elegant and leisurely voyage experience. 1. Scenario design The service of ‘Tianji Vintry’ hopes to bring a refined experience to passengers in the scene of cabin, and helps to a comprehensive experience for passengers through the immersion of taking flights. This service is provided on Xiamen Airlines' iconic Boeing 787 Dreamliner. First of all, the 787 Dreamliner adopts a ‘sky interior’, which can simulate natural light at different time periods and provide a different sense of scene at different time periods; secondly, the oversized portholes ensure that drinking passengers can see the beauty of the distance in different seats in the cabin Scenery; Third, the advanced oxygen-enriched technology of the 787 can keep the cabin air fresh and humid, ensuring the perfect presentation of the wine flavour. At the same time, the wine trolley of the service has also been carefully redesigned by the aesthetic design team to display the scene, including baroque-style wine racks, seasonal flower arrangements, various wines and special wine utensils, etc., which is convenient for cabin service and will also bring a better displayed service scenario of wines to travellers. 2. Wine Selection Logics Xiamen Airlines selects a variety of wines from 19 wineries around the world. According to the mood of customers, Xiamen Airlines' Tianji Sommelier can provide matching wines. Every bottle of wine has a story behind it. The ‘Tianji Vintry’ uses wine as the matchmaker to trigger passengers' points of interest and empathy, creating an "ah-ha" moment for passengers in their flight experience. 1. Wine List Design In aspect of the wine list design, the structure design keeps improving, showing the connotation of Xiamen Airlines' refined and meticulous service. Taking into account the diversity of sources in the aviation industry, focusing on the breadth of production areas and wine quality, including 26 red and white wines selected from 108 wines in 19 high-quality production areas around the world, and highly cost-effective spirits and liquor, combined with the characteristic cocktails of Chinese tea culture, so that travellers with different tastes from all directions can have a choice of wines that suit their own tastes. Based on the results of the preliminary research, we will provide differentiated wine list products for passengers in first-class, business and economy classes. The economy class wine style is based on beauty, and cost-effective red and white wines with rich fruit aromas and easy to drink are selected; The business class wine style is based on fineness, and the representative wines of the classic wine producing countries in the old and new world are selected to meet the personality and diverse needs of modern business travelers; The first class wine style is based on refinement, and high-quality wines from the world's major production areas are selected to reflect the dignity of first-class guests. The signature cocktail menu are inspired by Fujian Wuyi Tea Mountain, combining the advantages of tea and Western spirits, bringing the elements of mountain breeze, sunset glow and bright moon into the cocktail, bringing travellers with a different spiritual journey of the wine country in the senses. 2. Wine Utensils Taking into account the overall lightness and simplicity of the service scene on board, a suitable wine glass can bring passengers a relaxed mood. Therefore, choose a lighter and more ergonomic high-quality lead-free crystal wine glass, and use it in the first-class cabin. The RIEDEL wine glass uses the famous Czech brand RONA wine glass in business class. Visually, the unique shape design fully shows the bright colors of the grape wine; in terms of touch, the delicate tall feet, cup holders and thin cup walls allow passengers to feel its unique balance, lightness and dexterity; in terms of hearing, knock The striking sound is clear and long, with the reverberation around the beam; in terms of taste, wine glasses of different shapes are designed for different grape varieties, which can guide the wine to the most appropriate taste induction area on the tongue, so that the different components of the wine achieve a delicate balance And coordination. 3. Wine Pairings Fine wine should be paired with fine food. ‘Tianji Vintry’ considers wine selection and provides specialty food and wine matching for different destinations in Europe, the United States, and Australia in accordance with the differences in the dining habits of departure and return customers on different routes. The on-board appetisers, mains, and desserts are all carefully designed around specific wines. The taste of the fusion of fine wine and food bursts through the lips and teeth, bringing a wonderful aerial experience. 3. Serving Ability The flight attendants are the executors of the ‘Tianji Vintry’ service, and the service design mainly starts from the image, service ability and alcohol professional ability. Xiamen Airlines' sommeliers also launched their own ‘Tianji Sommelier’ brand. In terms of image, combined with the functionality of the sommelier apron, the carefully designed professional sommelier apron that best fits the Xiamen Airlines International Blue series uniforms is divided into two types for men and women. The front of the female apron looks like a red wine bottle with shoulder straps. And the curve of the waistline is very soft to show the charm of the sommelier. The most unique thing is that the apron is turned upside down to be the shape of a red wine glass, which blends a touch of playfulness in elegance; the men's apron is neatly cut and the whole design is It looks very broad and stylish, showing a gentleman's style. The formation of the Xiamen Airlines ‘Tianji Sommelier’ team is also the best choice. Each period of ‘Tianji Sommelier’ must pass strict training and multiple rounds of assessments to obtain company certification. To become a ‘Tianji Sommelier’ of Xiamen Airlines, one must pass B787 transfer model training, international sommelier or sommelier certification, internal organization recommendation, departmental sommelier theoretical and practical training, and many times Onboard flight and practical operation assessment, etc. The company provides careful guidance and strict requirements for each service link of the sommelier. Xiamen Airlines currently has more than 1,000 flight attendants who have passed the qualifications of international sommeliers or tasters of different levels, but they follow the rules of strict entry and strict exit. Only two groups of approximately 96 sommeliers have obtained the company's ‘Tianji Sommelier’ certification. 4. service process When passengers walk into Xiamen Airlines’ B787 Dreamliner accompanied by the brisk and lively music of the waves of Gulangyu Island, not only the sweet smiles and sincere greetings of the flight attendants linger beside them, the elegant flight attendants present a cup of ice that has become so cool. Drink warm Taittinger Champagne. As the top ten best-selling champagne brand in the world, Taittinger Champagne's fresh vitality and attractive fragrance make people feel like they are in the cool breeze of the French champagne producing area. The boats and cars before boarding are swept away. All you do is get ready to enjoy a wonderful air trip. (1) Order wine After the VIPs board the plane, they will order drinks together during the ordering session. Usually, after the guests enjoy an aperitif or order a meal, the Skyline Sommelier will first present the wine list to the passengers or their designated accompanying guests. Then give passengers plenty of time to think and always pay attention to the gestures of the guests. When a passenger needs advice from a sommelier, the sommelier will immediately provide the best wine and food pairing suggestions based on the body, grape variety, and characteristics of the wine, leaving a good memory for the passengers at an altitude of 10,000 meters. (2) Serve wine After the first meal is served, the sommelier pushes a small flat cart carrying more than 20 kinds of wine in the Skyline Lounge, puts the wine bottle ordered by the passenger on the wine cloth, holding the bottleneck in his right hand, and placing the label upward. Enable passengers to read the label content clearly. When showing wine to passengers, it is necessary to introduce the wine production area, grape variety, year and other information, and the wine can only be served after the passengers agree. (3) Pour wine After the wine is opened, the sommelier will wipe the mouth of the bottle with a wine sommelier before pouring the wine. If the wine bottle is taken out of the ice bucket, it will be wiped clean with a cloth and then be cushioned. Certain wines that need to be kept at a lower temperature will pour the wine with a napkin wrapped in the bottle to prevent the hand temperature from heating up the wine. When pouring wine, hold the wine serving cloth in your left hand and the bottle in your right hand to prevent the water droplets from the bottle after chilling and the liquor from the bottle mouth after pouring the red wine on the guests. When the amount of wine poured into the wine glass reaches the requirement, move away from your body slightly, rotate the bottom of the wine bottle slightly, and quickly close the bottle to avoid dripping. (4) Other The sommelier is also very particular about the order of serving, with champagne (sparkling wine) first, followed by white wine, then red wine (from light to strong), and finally sweet wine or fortified wine.

Xiamen Airlines is the first airline in the country to launch professional in-flight beverage services. Since its release in 2016, the ‘Tianji Vintry’ project has won unanimous recognition and praise from passengers both inside and outside the industry. It has been widely promoted on the Civil Aviation Resources Network, Civil Aviation Affairs, Sina Weibo and other media platforms, and also promoted by KOLs in the industry: Only one experience report from KOL "ymxymxymxymx" on Weibo has received millions of visitor’s concern. Sam Chui, a world-renowned aviation blogger, also praised Xiamen Airlines ‘Tianji Vintry’ service is one of the best in China and even the Asia-Pacific region in his experience video. After four years of experience in refined services on flights across three continents (Europe, the United States, and Australia), the ‘Tianji Vintry’ and "Tianji Sommelier" services have become the reasons why many passengers choose Xiamen Airlines flights. This service has gradually established Xiamen Airlines' leading position in innovative services among domestic airlines. On March 29, 2020, Xiamen Airlines Group officially moved to Beijing Daxing International Airport; in August 2020, Xiamen Airlines Northern Headquarters was officially established. The "Sky Lounge" service will also follow the development pattern of Xiamen Airlines' north-south "dual headquarters". From 2021, it will gradually expand to domestic and international Beijing and Fujian outbound routes. It will also upgrade the economy class service program to make it more popular and differentiated. Beverage service brings a wider customer base.

Since its launch, the ‘Tianji Vintry’ service has gradually become one of the biggest highlights of Xiamen Airlines' cabin services, and has gradually established Xiamen Airlines' leading position in the innovation of beverage and dining services among domestic airlines. In 2019, through multi-dimensional evaluations such as passenger satisfaction evaluation, data analysis, and evaluation analysis, the ‘Tianji Vintry’ was selected by the domestic authoritative third-party civil aviation passenger service evaluation CAPSE as the annual innovative service award and the first place in the annual conference live performance. To a certain extent, this award has inspired domestic airlines to not only serve drinks, but also promote a new round of innovative competition in the industry in terms of service models. More than that, after "conquering" the industry, the "Sky Lounge" service has been seeking recognition and affirmation from a more professional platform. In 2020, ‘Tianji Vintry’ updated the training and promotion mechanism of ‘Tianji Sommelier’. At the same time, it combined Fujian tea and spirits to launch the first signature cocktail menu on board. Xiamen Airlines, which has been praised by Chinese restaurants and sommeliers, won the "Best Airline Wine List" award in the vertical field of the airline in the ‘Oscar’ - China's Wine List Of The Year, as well as collaborations with Phenix, Ling Long, The Bridge, Macau Restaurants and catering giants such as Grand Lisboa were tied for the "Two Cups Award" rating and successfully made the round. In the future, in line with the requirements of “popularisation” and “differentiation” in Xiamen Airlines’ fourteenth five-year development plan, starting from 2021, the ‘Tianji Vintry’ plans to continue to develop service content to “bring better cabin drinks and drinks to passengers. The “food and wine service” program seeks to advance both self-development and industry cooperation, and develop in four directions: the height of wine selection, the depth of food and wine matching, the breadth of service scenarios, and the process of passenger experience to improve services and promote industry progress.

Since ‘Tianji Vintry’ was launched in 2016, the project team’s numerous simulations and verifications of every detail were finally confirmed. Internally, the flight attendant department of Xiamen Airlines is mainly responsible for the design of the service process and the training of sommeliers; the catering department is mainly responsible for the development of on-board meals and the transportation of materials; the passenger operations and sales department is responsible for the marketing of the service; the security department is responsible for Security assessment of the ‘Tianji Vintry’ service link. Externally, the wine list is designed by masters such as Mr. Lin Zhifan, who is known as the godfather of the Chinese sommelier industry, and famous wine expert and columnist Mr. Ai Zheyong, selected from 108 wines from 19 high-quality production regions around the world 26 red and white wines are produced, and the structure design of the wine list is kept improving, which fully demonstrates the connotation of Xiamen Airlines' fine and refined service.

Selected Wine with Taste　 Providing passengers with rare in-flight wines requires great patience, investment and long-term planning. ‘Tianji Vintry’ wine list of Xiamen Airlines is composed of Mr. Lin Zhifan, who is known as the godfather of China's sommelier industry, and famous wine expert and columnist Mr. Ai Zheyong, among 108 wines from 19 high-quality production regions around the world. 26 red and white wines are selected, and the structure of the wine list is designed for excellence, which fully demonstrates the connotation of Xiamen Airlines' exquisite and beautiful service: respect in the first class, focus in business, beauty in economy, and meticulous service. From wine selection to service design, "Sky Lounge" has continued the elegant and warm positioning of Egret's frequent companions. Xiamen Airlines strives to provide a wonderful and value-for-money flight experience no matter which cabin the passengers are in. Sommelier pick one from a hundred 　　 The formation of the "Sky Sommelier" team of Xiamen Airlines is also the best selection. Each period of "Sky Sommelier" needs to pass strict training and multiple rounds of assessments to obtain company certification. To become a ‘Tianji Sommelier’ of Xiamen Airlines, one must pass B787 transfer model training, international sommelier or sommelier certification, internal organisation recommendation, departmental sommelier theoretical and practical training, and many times Onboard flight and practical operation assessment, etc. The company has carefully guided and strict requirements for each service link of the sommelier. Xiamen Airlines currently has more than 1,000 flight attendants who have obtained different levels of international sommelier or taster qualifications, and only two batches of about 96 The sommelier obtained the company's ‘Tianji Sommerlier’ certification. Excellent Service Supplies Sommelier apron: Xiamen Airlines combines the functionality of the sommelier apron, and carefully designed the professional sommelier exclusive apron that best fits the Xiamen Airlines International Blue series uniforms. The first impression is that this is the most iconic one. The most personalised and professional team of sommeliers in the sky. The sommelier apron is divided into two types for men and women. The female apron looks like a red wine bottle on the front. The shoulder straps and the curve of the waist line show the charm of the sommelier very softly. The most unique is that the apron is turned upside down. The shape of the red wine glass blends a bit of playfulness in elegance; the men's apron is neatly cut, and the whole design looks very broad and stylish, showing the gentleman's style. 　　 Riedel wine glass: In conjunction with the launch of the ‘Tianji Sommerlier’ project, Xiamen Airlines first-class cabin launches the newly upgraded Riedel wine glass. Riedel from Austria is the world's most professional and top wine glass brand, and is known as the Rolls Royce in the wine glass. Wine trolley layout: Skyline sommeliers will use carefully arranged wine trolleys when serving in the cabin. The wine trolley will display various types of wine, display wine racks and special wine utensils and other service supplies, which is convenient The cabin service also better showcases the "Sky Lounge" wines to passengers. Service Is Meticulously Detailed The Sky Lounge is not only unique in the industry with its exquisite and high-end wine list, but also for its professional wine service. Professional wine service, pay attention to every detail, fully take care of the preferences and emotions of different guests, and communicate effectively with passengers, so that passengers can spend a good time. At the same time, for high-end passengers, each wine bar will carefully record the preferences of the passengers, in order to provide considerate and thoughtful service before the passengers speak on the next flight.

The ‘Tianji Vintry’ service has been kickstarted since 2015, and it was officially launched on intercontinental routes in 2016 through the collaboration of various functional departments of Xiamen Airlines and external wine professional units. In 2018, Xiamen Airlines increased its investment in training resources. After intensive selection and selection, it created a group of ‘Tianji Sommeliers’ with both WSET and ISG liquor professional qualifications and high-quality service capabilities, and designed a new Skyline Sommelier Apron , Upgrade the wine vessel to a lighter and more elegant RIEDEL wine glass. In 2019, the ‘Tianji Vintry’ service has passed countless runs and verifications by the R&D team, combining Fujian's traditional tea culture with cocktails, and launched Xiamen Airlines' first specialty cocktail list-"the Mountains", which was well received.

In the "13th Five-Year" strategic master plan, Xiamen Airlines expects not only to highlight ‘differentiation’ and ‘individualisation’ in services, but also to benchmark internationally. ‘Tianji Vintry’ is precisely the service brand that spawned from this. Through the creation of intercontinental premium service products, the beverage service will be built into the core competitiveness of Xiamen Airlines, thereby promoting Xiamen Airlines to achieve further development, leapfrogging and take-off. Since the launch of ‘Tianji Vintry’ in 2016, professional and elegant ‘Tianji Sommelier’ have delivered meticulous combinations of food and wine, which has become a feast for taste buds during the long journey. The ‘Tianji Sommelier’ project is one of the key services that Xiamen Airlines finds the most important services for intercontinental flight passengers through analysis of a large number of passengers’ flight needs and combined with industry research. The advantages and characteristics of in-flight meals and other aspects are focused on creating special service projects that combine passenger needs, company characteristics and service marketing. In the future, Xiamen Airlines will continue to optimise the ‘Tianji Sommelier’ service, accelerate the training of relevant talents and the development and upgrading of supporting products, further promote the coverage of this service, and realise the marketing value of this service. Xiamen Airlines will also use the ‘Tianji Sommelier’ as a pilot, combined with the continuous innovation of the ‘Egret Specialty Service Training Base’, and launch the ‘Tianji Gallery’ series of leading service products, and promote the internationalisation of Xiamen Airlines with high-quality and innovative boutique services. Passengers have a more sense of experience and more professional in-flight services, allowing Xiamen Airlines to maintain its dominant position in domestic airlines, gradually becoming international and achieving its world-class goal.