CHONGQING TRUST | 重庆信托

源源不断，生生不息。

Chasing the endless power.

服务内容：品牌形象识别、品牌形象设计、品牌策略

客户信息：重庆信托

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ANNND共和基于重庆信托“诚信第一，盈利为本”的经营理念，以“价值的驱动力”为根基，进行图形设计及衍生应用上的延展设计，用这种环环相扣，生生不息去表达金融行业无限的潜力与澎湃的动力。LOGO为重庆的英文字母，彰显出本土的精神文化，而这种层层递进的图形形式，又表达出了企业与客户之间的强力联结。我们想要通过这样的形式去表现企业及金融行业的核心价值，去突出企业的诚信，务实及给予客户强烈的信赖感。

ANNND based on Chongqing Trust's business philosophy of 'Honesty first, Profit oriented' and 'driving force of value', carries out graphic design and extended design of derivative application, and expresses the unlimited potential and surging power of the financial industry with this kind of interlocking. LOGO is constructed by English letter of Chongqing, highlighting the local spirit and culture, and this progressive graphical form, and expressed the strong connection between the enterprise and customers. We want to express the core value of the enterprise and the financial industry through this form, to highlight the integrity of the enterprise, pragmatic and give customers a strong sense of trust.