水族馆产品品牌VI设计

VISUAL IDENTITY DESIGN FOR AQUARIUM PRODUCT BRAND

The brand specializes in aquarium products. After years in local market, they found that most customers are mid-age buyers who love sci-fi games and products. We took inspiration from some Japanese robot police fictions, and designed the pronouncing letters of "Yu" in the brand name, and into a cyberpunk style, and developped the visual identity system from there.

有人说我有logo就有品牌了，其实是不够的。就像一个人只有一个名字的话，没人会记得你。唯有跟你有过许多接触，对你的长相穿搭为人处世等有足够的经历，才会记得你。品牌也需要在所有会接触到顾客的地方使用统一的(视觉味觉嗅觉听觉触觉)风格，才能在一段时间后让顾客们记住你。